Working to

make everyday life healthy,

by design.

Our co-founder Thomas Goetz joins hosts Halle Tecco and Michael Esquivel on the Heart of Health Care podcast to discuss the origins of Building H, why it’s so hard for Americans to be healthy, the Building H Index and how to get companies to create products that make it easier for people to live healthy lives.

When the Chiefs take on the Eagles in Super Bowl LIX this Sunday, one thing is certain: tens of millions of Americans will collectively bet more than a billion dollars on the game – and not just on the final score, but also on the most minute aspects of the game and even on the non-sports elements, such as the length of time Jon Baptiste holds the note of the final “brave” in the national anthem and whether Travis Kelce will pop the question to Taylor Swift.

A couple of recent developments on the nutrition front caught our eye. First, as expected the FDA released its final rule on when food manufacturers can claim that a food item is “healthy.” The rule hadn’t been updated in three decades and we now have 300 pages of very precise standards dictating, for example, how much added sugars, sodium and saturated fats can be included in a “vegetable product” and still be called “healthy.” The controversy over the rule seems a bit ironic because the rule isn’t likely to have much impact.